BrandNoise turned us on to the folks over at Tappening.com and the great message they are spreading about the benefits of tap water over bottled water. Brand Noise notes that “an educational website where the public could find up-to-the minute information about the detrimental damages the bottled water industry was causing the environment. They personally financed an inventory of reusable water bottles that were available for purchase on the site. DiMassimo and Yaverbaum expected these 39,000 bottles to sell throughout the first year of their new project and self finance their marketing message.” Their initial inventory sold within 36 hours!
It’s great to see that consumers are seeing the harmful effects of bottled water and the benefits of drinking their own tap water…but using an in home water filtration system first of course.
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