No other company in the business of manufacturing water filters has the name recognition that the Brita company enjoys today. In countless households, the pitcher of water that’s kept in the refrigerator is referred to as just “the Brita,” and guests know to pour themselves glasses of cool, clean drinking water not from the tap – but to go instinctively for the Brita pitcher.
There’s a reason for this. Brita has spent decades working on developing affordable, easy to use water filtering systems for domestic use. When other companies were focusing on industrial water filtration systems, Brita was thinking about residential use. Brita, a family owned company since its founding in 1966, started out working on water filtration systems for use with car batteries, but understood that clean drinking water was a real issue in many domestic settings. So Brita turned its attention that way. Decades later, the company is famous world-wide for its water filtering pitchers, faucet-mounted filters, and refrigerator water filters.
Brita water filters are filled with activated carbon and ion exchange resin, which are safe, reliable materials known to work effectively to rid water of undesirable elements. Brita filters are effective at reducing chlorine levels in your water; Britas also remove lead, copper, and aluminum, all metals that adversely affect your water quality. Brita filters remove only trace amounts of fluoride from your water, so you can be assured that your children will be drinking fluoridated water, as they should be, to protect their teeth.
The EPA has worked to maintain standards for our water supply, which is fine as far as it goes. But the problem is that the EPA isn’t able to control what happens to the water once it leaves the government-controlled treatment areas. This is why it only makes sense to have Brita filters working for you at the end of the water pipe. Britas are affordable and effective and easy to use in the home. The tiny investment in a Brita pitcher will give you long lasting peace of mine – you can’t go wrong.
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